The guardian Language and Representation
The Guardian- Language & Representation -The media constructs meanings about the world -Media makers change of mediate what is really there Observer house style The newspaper changed its format on 15th Jan 2018 (CALLED BERLINER SIZE- smaller then broadsheet, bigger then tabloid) • Typography: Sans Serif font with rounded ends and in black( simple font and bold which fit in with the newspaper being liberal and for ‘progressives’.) Formal and serious(associated quality’ newspapers.) Mixture of bold and non bold fonts throughout to connote a combination of tradition and modernity. • Body copy was written in a serif font(easy to read and traditional for newspapers) • Colour: House colour linked to the brand - à Grey-blue. Different colours branded different sections. Images: Uses full colour photography, which brings variety and visual interest. Most images are of politicians, celebrities and ordinary...
