News: Audiences
The Guardian & Observer Audiences
Readership- total number of people who read a publication
Circulation- The number of newspaper copies that are distributed to newsagents and news stands on an average day.
middle class progressives - forward looking people who are keen to try new things
Targets different audience
Sports section - masculine sports section. male dominated. very sports driven
culture section- reviews tv dance music etc culture driven audiences, cultural consumers
Main section- hard news mixed in with opinion pieces- appeals to a news hungry reader. (news hungry audience)
Magazine within the observer - contains lots of lifestyle content (fashion and gardening cooking)
advice - targets women
Reader Profile
Statement which describes the reader
The Guardian and observers typical reader should be someone who has a positive attitude towards their career and someone who loves learning. It also targets all different types of people because they have a sports section for sports driven men who's of a middle class, a culture section for cultural consumers, hard news for a news hungry audience who enjoys politics and also women who like fashion, gardening and cooking.
- Even split male and female for print newspaper
- Historical print predominantly male as females were being housewives
- Online male readership
- Races are diverse (Scott Trust)
Readership- total number of people who read a publication
Circulation- The number of newspaper copies that are distributed to newsagents and news stands on an average day.
middle class progressives - forward looking people who are keen to try new things
Targets different audience
Sports section - masculine sports section. male dominated. very sports driven
culture section- reviews tv dance music etc culture driven audiences, cultural consumers
Main section- hard news mixed in with opinion pieces- appeals to a news hungry reader. (news hungry audience)
Magazine within the observer - contains lots of lifestyle content (fashion and gardening cooking)
advice - targets women
Reader Profile
Statement which describes the reader
The Guardian and observers typical reader should be someone who has a positive attitude towards their career and someone who loves learning. It also targets all different types of people because they have a sports section for sports driven men who's of a middle class, a culture section for cultural consumers, hard news for a news hungry audience who enjoys politics and also women who like fashion, gardening and cooking.
- Even split male and female for print newspaper
- Historical print predominantly male as females were being housewives
- Online male readership
- Races are diverse (Scott Trust)
Refer to the extract
à
Analyse the use of media language to
create
meaning to appeal to it’s audience in
the
online Observer home
page.
On the observer homepage, the layout of the page looks clear and easy to access. For example, the tabs located at the top for different categories allows the different target audiences to access quickly their desired choice of read. The colour connoted with the lifestyle is pink which reflects the female audience that read the 'lifestyle' articles of the paper. The colour contrast of blue (at the top of the page) and pin reflects the liberal and equal values from the Scott's Trust.
Representations-
Black and white - diverse values
gossipy image
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